Hue

For as long as I can remember, the thing that has inspired me most is color. Having always been drawn to different artists’ renditions of the color wheel, I have long collected reference books and posters on color theory. With Hue, I give you my Giucy Giuce take on the color wheel! When choosing colors for a collection, there’s always a push and pull between bright and gem tones. With Hue, I wanted to go bright and bold - with colors that feel very primary. The collection is truly an ode to color and one I’ve wanted to create for quite some time.
- Giucy Giuce